Instagram (IG) offers one of the best ways to share your favorite moments and good memories with family, friends and your random fans. If you post lots of pictures but not receiving as many attention as you wish, keep on reading this post to discover how to get more post traction. So you have created an account and you want to gain attention? No problem!
Getting many fans is not very difficult as it may seem, as long as you understand how to go about it. Your first major step towards gaining post engagement is creating a really good account, with specific purpose or themes in mind. Secondly, start to take breathtaking, funny and interesting pictures. Make sure you understand how to tag the pictures appropriately. The last and most important step is to learn the clever tricks and tips of the trade which will help you get them. Here are some of the proven tips and tricks:
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Have a Theme
A good number of successful accounts have themes that carry out throughout their photographs. Ask yourself the following question: what is my thing? This may mean you are fully location based, or perhaps you are a tiny hotel that is looking forward to highlight its delicious menu.
Start Liking Pics
Starting to like as many pictures as possible is one of the best ways to get started. As you scroll down through the home feed make sure you like all or some of your buddies' nice pictures. Hopefully the ones who are not following you back will start to follow you. Go to 'explore' page, select the most popular pictures and like all or some of them. This is likely to earn you more fans because majority of these accounts tend to have many fans and some of them might just start to follow you.
The next step is to search pictures of things, people or places you are interested in, by using hash tags. For instance you wish to see pics of the Times tower, type #nairobi, #timestower. Be sure to like as many pics as you can.
You can also get them by searching the most popular has tags, like #instaday, #like4like or #followme. Then scroll through all the pics in the feed as you double taps to like as you continue. This option has always been the best for you especially if you want a lot of fans quickly.
This should be done with several tags, till you have liked approximately a thousand pictures. Although it may appear kind of extreme, however if this is done on a daily basis, you are guaranteed to see your post attention grow tremendously.
Post Amazing Content
Posting really incredible contents is the key to getting more attention on IG. Devotees need to be confident that you'll be consistent in putting up the highest quality pictures and interesting captions for them to keep coming back and double-tap your images. However, note that just by merely giving your audience what it wants to see does not necessarily mean that you have to post the same kind of picture over and over again. This can be boring. Switch up your objects and angles as you keep true to the brand you have already established. This way you have learnt how to get post engagement on IG.
Share Humanized, Relatable Pics
All popular accounts have their pics relatable, highly personal, and they cannot be duplicated. This feature is common to all successful accounts. Make an attempt to connect with your audience. The pics you take should be humanized, unique and connect with your audience. Ensuring that your pics are not 'perfect' is one of the best ways of relating with your audience. Your audiences will most likely comment on your photos or like them if there is emotion.
Just make sure you are real. The website isn't a place to just post photos of your business. It's a place of human connection.
You May Also Steal Your Competitors Fans
Another way to get attention is tilling from your competitors. You are lucky because a lot of hard work has already been done for you by your competitors, take advantage of this. Another leading way to find and attract people is by targeting your close competitors' accounts and then stealing their audience. Mostly, these are people that have shown some level of interest in your product already, just by following your competitor.
Buy Instagram Likes
First, let us be very clear that any adherents you purchase are fake accounts created with fake images and lines of code. However, buying fake devotees may have its place. If you do it in a tasteful manner when you are setting up a new account, this may give just sufficient social proof to make others follow you when they would do. You can purchase IG fans on the following sites:
Usually, this is the best place to start from where prices are fair. For just $5 you can purchase several fake follower packages, from a few hundred to ten thousand.
You can purchase photo comments to use as social proof.
Your caption should tell a story
As soon as you take that killer photo, editing and getting it ready for sending out, it can be very easy to let caption slip. But be careful to avoid falling into the trap! Captions are a very important element for the photo. If you are able to tell a story with your captions, your adherents will get a bit of insight into you as a professional expert, and content of your pictures. The leading combination though is having a remarkable photo as well as great caption. Tracey Millan, a professional photographer tells a story with her stunning photographs and also gives her audience behind-the-scene narrative that leaves her audience wanting to see more and more.
Comment on Other People's Photos
You should not just start liking other people's photos; you should also begin to comment on them.
This will not only give a personal touch, but people will be left so flattered with your great comments that they will become more inclined to follow you!
You will not be in a position to comment on all the photos you love, however do try doing it for as many photos as you can. It does not necessarily have t o be an essay- something like 'love this' or just 'nice pic' can work miracles.
However, a more personal comment such as really like the lighting in the photo- great job!' or your hair is stunning - wish could get mine too to look exactly like that!'Can be very effective. Note that people- flattery can get you anywhere.
Don't be Boring
If fans are coming to your account for photograph of your frowny-faced puppy, probably you do not wish to throw in a photo of your morning soy latte. However as has been mentioned, giving devotees what they love to see doesn't mean posting same same photos of cityscapes and sunset over and over again.
Looking at their own feed and getting bored is the worst thing for any follower. You should know the type of pictures that are going to attract more people, however you should still do your best to make posts that you want to see and share. I like lines, I like buildings, and I like symmetry. But it is not like I do not shoot portraits or landscapes as well.
It is very easy for any themed account to progress repetitive, however if you are a travelling photographer, you should always have something not only new but also different to share- and that is exactly what your audience wants.
Use Interesting IG Hashtags
Hashtags are perceived as the ultimate way getting more eye balls on your post; however they do not necessarily keep people coming back for more. My expert tends to eschew common has tags such as #love, #dog because if you want to post a photograph of a bike, why would you has tag it #bicycle? Literally there are many photos probably a million with the same hash tag.
Try to stick with a few unique hashtags that speak to the theme of your account or even a given project.
Stick to a Schedule
It is extremely important that your fans get to know when to expect a brand new photograph. As has been discussed already, rhythm and consistency are key. Much if this will be based on how much content you've got to post. In case you swim in spectacular photographs and start to post on a daily basis, you are likely going to have to keep it up by making sure that you queue up a picture for each day. If you set up a content calendar for your account, it will really do wonders in regards to keeping things organized. This can also make a very big difference for the devotees.
What you really do not want is to update your account once a week or once a day, and then go underground for a couple of weeks. Although taking a break from social media may not be a big deal, it'll definitely get in the way of laying foundation for a loyal following and community.
Engage with Other People
Another way to get post attention is to engage with followers. Your followers want to be assured that there is a live, real person behind the great pictures.
Your followers want to know that there is a real, live person behind the amazing photos on their feed. What better way to show them that you aren't just a bot than by reaching out and engaging. It's a great way to let them know that you appreciate their comments.
How about checking out some of their accounts as well, and sharing the love by liking any photo that catches your eye? This doesn't mean going and like-spamming your followers' accounts, but building a relationship by acknowledging their talent and presence in return for their appreciation of your photos.
Add comments, questions or CTAs to your photos. Although this network is 90% pictures, it's important not to forget about the power of words. Captioning your photos with funny, clever or unique comments or questions can be a great way to engage with your followers and also gain new ones.
Give a little explanation of what the picture is about, or what inspired it. Or else you can simply state where the picture was taken. Keep it to a couple of sentences though - people are lazy and will probably skim over it if it's too long.
Ask questions, as these will encourage other people to comment on your posts, which looks good to potential followers. It could be something simple like a picture of a new coffee shop in town with the question "Anyone been here yet?" Or you could post a picture of two different pairs of shoes and ask your followers which you should wear today.
Include CTAs (Calls To Action) in your posts. For example, if you posted a picture of your cat in an awkward pose you could say something like "I want to see all of your crazy cats - use the tag #awkwardcats". This will encourage your followers to take their own pictures and use your hashtag.
Take a Good Photo
There's a reason professional photographers tend to have such sizable followers for Instagram: They know what makes a good photo. 'I shoot [a mobile photo] as carefully as I would a DSLR shot,' Ketron said.
You don't need to be a pro to master a few photo basics. A lot of what makes a good snap is just intuitive. Is your subject in focus? Do the colors contrast in an interesting way? Are there any particularly enticing angles? Are you photographing something that people will actually want to see? Take a quick online photography tutorial if you really want to hone your skills.
Branded hashtags are becoming a major thing. Many brands are leveraging branded hashtags to engage with a theme relevant to their audience. Brands encourage their community to tag their own photos with the hashtag, whether the product is featured or not. By creating a branded hashtag, you can create serious brand loyalty between you and your community. Your brand will benefit by increasing your exposure to new customers, and your customers will benefit from the love they see from your brand engagement. It's a great way to motivate the community to engage with your brand, and showcase some user-generated content on your brand's page.
IG has quickly become one of the best marketing channels for ecommerce merchants. The visual nature of the platform, combined with some of the highest engagement of any social platform means the social media network is the perfect channel to showcase your brand and products. In fact, in a recent study it was discovered that IG provides brands with 25% more engagement over other social platforms. I'd argue to say it's even higher.